Search Intelligence
Competitor Analysis
Find keyword gaps and shared terms — see exactly where rivals out-rank you.
What it does
Competitor Analysis
The fastest keyword strategy isn't invented — it's borrowed from the competitors already winning terms you don't. This tool compares your domain against rivals and splits the keyword sets three ways, so the gap you can close is handed to you as a list.
Compares your domain against rivals and splits the keyword sets three ways: terms you both rank for, terms only they rank for, and terms only you do. The gap list is the actionable one — real keywords with real volume that a competitor already wins and you do not.
What you get
Everything competitor analysis covers
Shared keywords
The terms you and a rival both rank for — the battleground where small on-page wins move the needle.
Keyword gaps
The terms only they rank for: real keywords with real volume a competitor already wins and you're absent from.
Your unique terms
What only you rank for — the moat worth defending and building on.
Multi-competitor view
Compare against several rivals at once to find the gaps common to your whole market.
How it works
Three steps, seconds each
Add your rivals
Enter your domain and the competitors you actually lose to.
Split the keyword sets
Shared, gap and unique terms are separated automatically.
Work the gap list
Prioritise winnable gap keywords by volume and difficulty, then build the pages to take them.
FAQ
Common questions
Who counts as a competitor here?
Whoever ranks for the terms you want — often not your business rivals. Use SERP Ranking to find who actually shares your results pages.
What's a keyword gap?
A keyword a competitor ranks for and you don't. It's the most actionable list in SEO: proven demand you're currently invisible for.
How many competitors should I compare?
Three to five is the sweet spot — enough to find gaps common across your market without drowning in one-off terms.
More in Search Intelligence
SERP Ranking
See the top-100 ranking pages, brands, and People Also Ask for any keyword and location.
Keyword Research
Search volume, difficulty, intent, and thousands of keyword ideas from real search data.
Domain Analytics
Authority, estimated traffic, and the full ranked-keyword footprint of any domain.
Backlink Intelligence
Referring domains, anchor profiles, and authority scores, with free fallbacks built in.
Rank Tracking
Daily Google positions across locations and devices, with movement alerts.