Keyword density shows how often a keyword appears compared to total words.
Density helps Google understand your topic but overuse looks spammy.
Most pages work well with 0.8%–1.2%, but natural writing matters most.
Natural repetition is fine; stuffing makes content repetitive and unnatural.
Use a density tool or keyword counter to measure repetition accurately.
Use keywords in important places, match intent, and cover topics fully.
Density is one small step—intent, clarity, and topic clusters drive results.